How to Set Up a Display Campaign in AdWords
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Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
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This free course is your first step towards a new career with the Program.
Enhance your skill set and boost your hirability through innovative, independent learning.
Students should have basic computer skills and be comfortable navigating online.
You will need to have a Gmail and a Facebook account to complete the projects.
See the Technology Requirements for using Udacity.
In the Display Advertising project, you will evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, along with recommendations on how to improve the campaign.
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